This cutting-edge, customisable footwear factory is a step forward for fast fashion

When it comes to peak performance, speed is everything — and athletes know better than most that every second counts. In 2017, athletics is more closely tied to technology than ever before, and data provides the necessary insights for shaving those precious seconds off everything from personal records to the time it takes to design and build a new pair of street-ready kicks.

This October, adidas is celebrating speed and futuristic fashion with AM4LDN, Made for LondonMashable has exclusive access to this invite-only event, occurring October 18 through 21, and will be bringing readers a sneak peek at the exciting goings on. Read more...