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October 18, 2017 02:26 pm GMT
Nielsen is hoping to make the viewership numbers for the shows airing on streaming services a little less of a mystery. The company is today announcing a new service, Nielsen Subscription Video On Demand (SVOD) Content Ratings, to measure streaming services’ programs in a way that’s comparable to linear TV. That includes ratings, reaches, frequency and segmentation reporting,… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/WYjqSqcveDU/
Nielsen will now measure TV audiences on Netflix
Nielsen is hoping to make the viewership numbers for the shows airing on streaming services a little less of a mystery. The company is today announcing a new service, Nielsen Subscription Video On Demand (SVOD) Content Ratings, to measure streaming services’ programs in a way that’s comparable to linear TV. That includes ratings, reaches, frequency and segmentation reporting,… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/WYjqSqcveDU/
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