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October 10, 2017 02:00 am
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/SKK6_CR0CmI/alphabets-waymo-and-intel-are-launching-public-campaigns-to-build-trust-in-self-driving-ca
Alphabet's Waymo and Intel Are Launching Public Campaigns To Build Trust In Self-Driving Cars
Alphabet's Waymo and Intel announced plans today to sponsor ads about self-driving cars. "Alphabet's Waymo is launching a public education campaign today called "Let's Talk Self-Driving" aimed at addressing the skepticism many people have about autonomous technology," reports The Verge. Meanwhile, "Intel said it would be airing its commercial starring LeBron James in the run-up to the NBA season opener on October 17th. From the report: The ad campaign will launch first in Arizona, before spreading to other states. Waymo is preparing to launch its first commercial ride-hailing service powered by its self-driving Chrysler Pacifica minivans, according to a recent report in The Information. This public education campaign would appear to be a prelude to inviting ordinary people to take a ride in a driverless vehicle. Both companies recognize that in order to make lots of money, there will need to be a robust effort to persuade people that autonomous vehicles are as safe, if not safer, than human-operated ones. Recent polls suggest that most people wouldn't take a ride in a driverless car, even if they like the idea surrounding the technology.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/SKK6_CR0CmI/alphabets-waymo-and-intel-are-launching-public-campaigns-to-build-trust-in-self-driving-ca
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