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September 28, 2017 03:46 pm -04

Snapchat's AR Lenses are the newest tool for ads

Remember Snapchat's dancing 3D hot dog? Well, you might start seeing a few more Lenses like that one because Snap is opening up its 3D World Lenses to advertisers. So far, it has partnered with Warner Bros. and Bud Light to create Lenses featuring th...

Original Link: https://www.engadget.com/2017/09/28/snapchat-ar-lenses-tool-ads/

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Engadget

Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WI

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