Facebook is making blood donation easier with a new feature

Facebook is rolling out a new feature to help blood donors, and the people who need it in India find each other.

On Oct. 1, India's National Blood Donor Day, Facebook will start prompting users to sign up as blood donors. People will see the prompt in their timelines, and can tag themselves as donors in their profiles, and choose to share this with friends.

In the weeks after, it'll then allow people or organisations seeking blood to create posts to request for it. The post can be geotargeted, so it pushes a notification to tagged donors who are nearer to the seeking party. Read more...