Amazon is gamifying Echo with Buttons

Amazon unveiled new gadget and game-friendly devices called Amazon Buttons today at a special media event. Together with a new Alexa Gadget API, they turn your Echo into a gaming hub.

Each button is roughly the size of an Amazon Echo Dot and have built in lights that can change colors. The devices themselves are actually giant buttons — yes like the Staples button — that you connect to your Echo and third-party companies can tap into via the API to create games.