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September 26, 2017 11:00 am PDT

These companies' websites offer no clue as to what they do

Kasper Kubica wants to know what the hell these companies do.

For example, a company with the catchy name 84.51 describes itself thusly:

We make peoples lives easier. Simple idea, right? Not exactly. We define people as our associates, customers, clients and the communities we serve, and we work hard to achieve a deep, personal understanding about all of them. Implementing the learningsto make their lives easieris the hard part. Whether its shown through offering unparalleled workplace culture and benefits, providing targeted and useful content or using data to help retail strategies come to life, we have the tools to ensure that, depending on which people were serving, we can make it work.

And here's Kubica's musings on Meltwater:

Meltwater is a company with a simple product: A database of media contacts. These contacts are otherwise hard to find, as most reporters dont want every disruptive startup out there calling them to beg for a story. Yet for a few thousand dollars a year, Meltwater will give you reporters emails and phone numbersplacing you one step closer to that elusive Featured On: banner.

Its a simple product. It has a simple value proposition. It should not be difficult to explain to potential customers.

And yet, the first thing you see on Meltwaters Web 20.17 parallax-ed bootstrap-ed responsive home page is the title card confidently declaring Welcome to Outside Insight. Behind it, a video plays, showing, in order: A laptop being placed on a desk. A globe resting on a shelf. A coffee cup being set down. A clock ticking.

What?

Perhaps well see what this company does, what their product is, if we scroll past the first fold See how you can use media intelligence to inform strategy, connect with your audience, and measure success. A button invites us to try a demo, but doesnt bother to mention what this might be a demo ofclicking it takes us to a contact form, which seduces us with the promise, Learn how to take your PR and social media marketing programs to the next level.

At this point, Ive given up. Im back to Google, back to searching for a database of media contacts, because even though I came to the Meltwater page knowing exactly what I wanted, I have no idea what they offer.


Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/POujfRXEnM0/these-companies-websites-off.html

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