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September 21, 2017 02:00 pm GMT
Pinterest builds itself around visual discovery — the idea that you can come to the site or app, see something you like, and immediately dive down a rabbit hole. The company has built an extensive suite of tools internally to figure out which rabbit hole to divert users to, and now it’s opening up some of that knowledge to advertisers. Pinterest said today that it’s… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LSL5s1s_r8I/
Pinterest opens up more than 5,000 interests for advertiser targeting through its Taste Graph
Pinterest builds itself around visual discovery — the idea that you can come to the site or app, see something you like, and immediately dive down a rabbit hole. The company has built an extensive suite of tools internally to figure out which rabbit hole to divert users to, and now it’s opening up some of that knowledge to advertisers. Pinterest said today that it’s… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/LSL5s1s_r8I/
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