'Pokémon Go' developer says iPhone X barely scratches the surface for AR

After Apple's reveal of the iPhone X Tuesday, the CEO of Pokémon Go's development studio wrote a blog post saying the demo of the phone's augmented reality capabilities was just a step toward what AR is capable of.

During Apple's presentation Tuesday, the company showed off a demo of the ARKit and the iPhone X's AR capabilities, which seamlessly generated a persistent digital landscape on a table for a game called The Machines. Sure, it's visually impressive, but to Niantic CEO John Hanke, the visual-only focus of AR advancement can make AR feel gimmicky.