This is the Apple Watch's most important update yet

Apple just upped its smartwatch game in a huge way.

The Apple Watch Series 3 is the biggest and most consequential update to date. By adding LTE connectivity, Apple has delivered an upgrade that will completely change how you use the device.

Earlier iterations of the Apple Watch, and frankly, most other smartwatches, have been hamstrung by their dependency on your phone for data. By completely untethering the watch from your iPhone, it's not a completely different story. 

Prior to today's unveiling there was some speculation as to whether Apple would significantly change up the design with Series 3. Not only did Apple not change the form factor of its watch, they managed to keep the case size nearly identical even with the additional LTE radio and SIM. Read more...