Xiaomi advertises its first Android One phone as 'similar to iPhone'

OK, this is pretty funny. Xiaomi was never shy in pointing out its phones' similarities or advantages over Apple products, but now it's taken a very direct route. 

The company's latest phone, the Xiaomi Mi A1, was launched at an event in India on Tuesday. It's the company's first Android One device, meaning it'll run stock Android software, without any modifications. 

But check out how Xiaomi is advertising the Mi A1 on Twitter.