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September 5, 2017 04:43 pm GMT

Get ready for businesses to start blowing up your WhatsApp messages

WhatsApp is now open for business(es).

The Facebook-owned chat platform just announced that it will test some new features designed specifically for business-to-customer messaging, following up on the rumors that it would expand on its offerings.

The new features include the closed pilot of a new WhatsApp verification program, which tags corporate accounts with green check marks just like Facebook's verified business Pages, and a whole new WhatsApp Business app.   

SEE ALSO: How to use WhatsApp on your computer to message more

The Business app will launch for free as a means for WhatsApp to test out its new initiatives with small companies, but it's not clear exactly what types of services it will offer outside of general customer service communications. Read more...

More about Business, Enterprise, Apps And Software, Whatsapp, and Tech

Original Link: http://feeds.mashable.com/~r/mashable/tech/~3/4GUPL1qY6Ds/

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