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August 28, 2017 10:00 pm

The Mayweather-McGregor Fight Shows It's Impossible to Stop Social Media Streaming of Big Events

An anonymous reader shares a report: Nearly 3 million viewers are estimated to have watched the fight this weekend via online streams, according to Irdeto, a digital security firm. Though many of these were slick, traditional streaming websites, there was also a new surge in social streams. Between Periscope, Instagram live, Facebook live, YouTube, Twitch, and smaller platforms like Kodi, Irdeto identified 239 streams of the fight over the weekend. And with the option to have private, share-with-just-your-friends streams (like private Facebook Live feeds), it's likely there are many more streams of the fight that were running than Irdeto wasn't able to track. Social media livestreaming has exploded in recent years, creating a whole new avenue for illegal sharing. In 2015, when Mayweather squared off against Manny Pacquiao in another much-anticipated fight, Periscope was only two months' old. Facebook and Instagram's live feed functions were still a year away. Now, they're as ubiquitous as the platforms that host them. Plus, with every smartphone now equipped with a high definition camera, most homes connected to high-speed internet, and the ease of streamable services on already-familiar social media sites, it's no wonder there was such a torrent of pirated feeds.

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