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August 28, 2017 01:00 pm GMT
The Ionic is a bit of a Hail Mary pass. The smartwatch represents years of R&D and millions of dollars in acquisitions converging into one product. It’s one the company’s CEO has been talking up months before its official unveiling, pointing to it as a sign that Fitbit has fight left in it, even as the wearable industry continues to contract around it. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/DFkjAILycCM/
Fitbit is betting big on the Ionic smartwatch
The Ionic is a bit of a Hail Mary pass. The smartwatch represents years of R&D and millions of dollars in acquisitions converging into one product. It’s one the company’s CEO has been talking up months before its official unveiling, pointing to it as a sign that Fitbit has fight left in it, even as the wearable industry continues to contract around it. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/DFkjAILycCM/
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