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August 21, 2017 02:13 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ElPMGOWhAng/
Younger consumers use two or more apps for streaming music, mobile messaging, says Nielsen
Millennials’ reputation for a lack of brand loyalty extends to digital services, according to a new report out from Nielsen this morning. The measurement firm’s latest study looks into how the generation consisting of 18 to 34-year-olds uses communication apps and streaming music services, among other things. The report found that this demographic is highly engaged with digital… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/ElPMGOWhAng/
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