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August 17, 2017 07:00 am GMT
Another sign that e-sports are turning into a big business: Nielsen is launching a new division focused providing research and consulting to the industry. The measurement firm already has a unit focused on gaming— in fact, Nicole Pike, Nielsen’s vice president of gaming, said Nielsen Esports was created in response to growing interest from the firm’s gaming clients. One of… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/JfPfOD417Xc/
Nielsen announces new division to measure esports sponsorships
Another sign that e-sports are turning into a big business: Nielsen is launching a new division focused providing research and consulting to the industry. The measurement firm already has a unit focused on gaming— in fact, Nicole Pike, Nielsen’s vice president of gaming, said Nielsen Esports was created in response to growing interest from the firm’s gaming clients. One of… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/JfPfOD417Xc/
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