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August 15, 2017 05:33 am PDT

You don't want to know where Trader Joe's foods come from

Think you're shopping boutique, albeit decently-priced, groceries by shopping at Trader Joe's? Well, think again.

According to this Eater article, much of the packaged foods you're buying at the grocery chain is (disappointingly, imo) mass-produced at third-party manufacturing behemoths like ConAgra, Snyders-Lance, and Pepsi (and its subsidiary, Frito-Lay Inc):

As a private brand, the California-based Trader Joes orders most of its products from third-party manufacturers (including giants like PepsiCo. and Snyders-Lance), which agree to sell some of their items under the Trader Joes label. Many of these brands sell the same or similar products under their own names for a higher price. The catch is that Trader Joes and its suppliers all but swear to keep the agreement secret. "Suppliers arent allowed to say they supply Trader Joes products, (former TJ crew member/author Mark) Gardiner says, and Trader Joes never willingly talks about who their suppliers are.

How then did Eater learn of their secret suppliers?

They simply made Freedom of Information Act requests to "obtain FDA and USDA recalls and alerts that mentioned Trader Joes in the last 10 years." These requests "revealed dozens of companies that have, at least at one point, supplied Trader Joes with food."

They also compared ingredients and held multiple taste tests with similar packaged items.

People dont think of this as generic, Gardiner says. [They think] its Trader Joes thats the brand, and its a special brand that you can only get here. The truth is that almost all of this is stuff that you can probably get at another store within a few miles of that Trader Joes in a different package with a different name.

What Brands Are Actually Behind Trader Joes Snacks?

photo by Mike Mozart


Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/UJgrQRP_oLM/you-dont-want-to-know-where.html

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