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August 14, 2017 06:00 pm GMT
Two years ago, Google launched universal app campaigns to make it easier for developers to easily promote their iOS and Android apps across its various platforms. This has turned out to be such an effective service — thanks in large part to the company’s advances in machine learning — that Google is moving all app install campaigns to UAC over the rest of this year. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Ek05-sLIW7Q/
Google is going all in on universal app campaigns
Two years ago, Google launched universal app campaigns to make it easier for developers to easily promote their iOS and Android apps across its various platforms. This has turned out to be such an effective service — thanks in large part to the company’s advances in machine learning — that Google is moving all app install campaigns to UAC over the rest of this year. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/Ek05-sLIW7Q/
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