Walmart says "back-to-school" gun sign is regrettable situation" but still can't confirm it's gone

Someone snapped this astounding photo at a Walmart where one of their "Own the school year like a hero" marketing campaign signs was displayed on a case of rifles.

Walmart's Charles Crowson told CNNMoney that they're "not happy" about this and is "working diligently" to make sure the sign is gone.

The company initially stated that they identified the store location and removed the sign but according to Crowson, they were mistaken and actually still trying to find it.