Why Facebook had to kill its Groups app

For the last few months, Mark Zuckerberg and other top Facebook execs have been gushing about groups. 

The way they see it, Facebook Groups, which let like-minded users communicate outside of the main News Feed, is an integral part of social network's future as it passes the 2 billion user mark. 

So it may have come as a surprise to see the company quietly removed its standalone Groups app from the App Store and Google Play last week. If the social network is suddenly so into groups, why would it pull the app dedicated to the feature?

In a statement, the company said it made the decision to discontinue the app because "we've found that we can do more with and for the community by investing in the main Facebook app." Read more...