Amazon is so dominant that even successful retail startups are playing its game

Tuft & Needle is a success story, growing over the last five years to push a new model of e-commerce that's upending traditional bedding sellers. Now, it's heading for the big time with a big expansion of its own brick and mortar stores. 

Who does a successful startup call when its making such a big move? Amazon, of course. 

Starting with a forthcoming showroom near Amazon's Seattle home base, Tuft & Needle plans to launch 30 locations across the country by 2020. Each storefront will prominently feature the Amazon logo emblazoned under Tuft & Needle's own brand—and be stocked with Amazon gadgets to bolster the experience. Read more...