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July 25, 2017 12:41 pm GMT
Lyft’s new partnership with Taco Bell seems like a weird cross-marketing campaign at first glance, but it could become a model for future tie-ups to come, and a new revenue opportunity for ride-hailing in general. Lyft and the fast food restaurant chain debuted “Taco Mode” today, which allows riders to add on a Taco Bell side trip during their ride with a simple tap within… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Qe06Qr7su18/
Lyft is partnering with Taco Bell for late night munchies pit stops
Lyft’s new partnership with Taco Bell seems like a weird cross-marketing campaign at first glance, but it could become a model for future tie-ups to come, and a new revenue opportunity for ride-hailing in general. Lyft and the fast food restaurant chain debuted “Taco Mode” today, which allows riders to add on a Taco Bell side trip during their ride with a simple tap within… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/Qe06Qr7su18/
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