Swole Jeff Bezos joins Instagram to tease his new rocket factory

Amazon CEO Jeff Bezos is looking pretty jacked lately, and like so many other fitness buffs, Bezos decided to join Instagram to show off his assets — but his first post isn't quite what you might expect from a fitness guru.

Bezos' first post on Instagram is a video that pans around a beautiful building campus, which, as we discover, is the Blue Origin manufacturing facility in Cape Canaveral. The private space company hopes to compete with SpaceX to send rockets to the moon (among other things) in the not-so-distant future.