How unnecessary is this Atari baseball cap with built-in speakers?

Atari's mounting a comeback with the Ataribox, its first game console in decades, but it's also selling baseball caps with built-in speakers. Yeah, really.

The Speakerhat is part of "Atari Connected Life," a subdivision that's "all about retro, arcade & mobile gaming, modern PC & console games. + web & connected tech and all things cool, geeky and fun," according to its Twitter bio.

The, uh, "wearable" is actually made by Audiowear and though technical details are scant, it's exactly what it looks like: a snapback cap with stereo speakers built into the underside of its brim.  Read more...