Google is using your entire search history to create a personalized news feed

Google, perhaps more than any other tech giant, knows an astonishing amount about you. 

Your search history alone could be enough to paint a surprisingly vivid portrait of everything, from your current hobbies to your deepest darkest secrets . Not to mention everything you've ever done in Google's many other services, like YouTube and Maps. 

Now, Google is taking everything it's learned about you (and everything it's guessed about you) and is using it to create a personalized feed. The feed will appear alongside search on Google's apps and, eventually, in your browser and other platforms.