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July 15, 2017 02:59 pm GMT
Borrowed location databases are paying off big time for Snapchat. They allow users to turn any nearby landmark or business into a stylized geofilter that they can overlay on their photos and videos. Before Snapchat partnered with location data providers Foursquare and Factual, only a few popular neighborhoods, cities, and places had their own geofilters. Making geofilters scalable so even… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/rhgoTd90aTg/
Snapchats Foursquare and Factual partnerships double geofilter usage
Borrowed location databases are paying off big time for Snapchat. They allow users to turn any nearby landmark or business into a stylized geofilter that they can overlay on their photos and videos. Before Snapchat partnered with location data providers Foursquare and Factual, only a few popular neighborhoods, cities, and places had their own geofilters. Making geofilters scalable so even… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/rhgoTd90aTg/
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