New Spotify feature seems to miss the entire point of music

There's something really, truly special about flipping from a band called Oozing Wound to, oh, the second act of Sergei Prokofiev's Romeo and Juliet ballet. It's why Spotify is one of the greatest products of the App Age, and it's also why we have some issues with the service's new "Spotify for Brands" page.

Visit spotify.me, which launched during the Cannes Lions Festival last month, and you'll be treated to an assessment of your music-listening habits. We use that word carefully, because this is absolutely an evaluation of who you are as a consumer, as measured by what music you enjoy. Like any widely used online product trying to make a buck, Spotify collects a ton of data about its users and generates insights based on that data.  Read more...