Why Tesla’s Model 3 will be the most important electric car of our time

Will we remember this moment? The month, the day, the hour Tesla CEO Elon Musk started shipping Tesla Model 3 to the first of a reported 373,000 customers and, perhaps, changed the course of electric vehicles forever?

We might.

“I don’t think there’s any question that this is their most important launch,” said electric vehicle pioneer and consultant Chelsea Sexton.

Sexton, who was part of GM’s ill-fated EV1 team and has worked in and around the electric vehicle (EV) industry for 20 years and admits to having “layers and layers of EV experience” agrees, like most people I spoke to, that Tesla is no ordinary car company. With its aspirational and coveted products and iconic (and somewhat irascible) leader, it’s the “Apple” of the automotive industry. Read more...