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July 11, 2017 08:00 am

Would You Buy the iPhone 8 If It Cost $1,200?

As we near the launch of the next iPhone, rumors are swirling about what it may feature. One of the most recent reports comes from developer and blogger John Gruber, who claims the iPhone 8 will have a starting price of around $1200. 9to5Mac reports: He last week said that he believed that what we've been referring to as the iPhone 8 would be called the iPhone Pro and that he actually hoped it would be really expensive: "I hope the iPhone Pro starts at $1500 or higher. I'd like to see what Apple can do in a phone with a higher price." As you might imagine, that generated quite a bit of discussion. Gruber has backed down somewhat from this position, and is now suggesting a starting point of around $1200: "$1,500 as a starting price is probably way too high. But I think $1,200 is quite likely as the starting price, with the high-end model at $1,300 or $1,400." His argument is effectively that Apple is constrained in what it can do in a phone because any technology included in the phone has to be available in huge volumes. If it were willing to sell fewer at a higher price, then it would have more options. There has been speculation that Gruber may have been tipped by Apple, and using his posts to prepare the ground for what would otherwise be a severe case of sticker shock. But Gruber denied this. If Apple does launch the iPhone 8 with a 4-figure price tag, would you buy it?

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