Yes, augmented reality sneakers are here

The AR hype is alive and kicking.

Japanese footwear giant Onitsuka Tiger has teamed up with fashion label Anrealage to produce what is quite possibly the first pair of augmented reality sneakers in the world. 

The Anrealage Monte Z looks like an ordinary pair of black and white sneakers, until you look at them through Anrealage's AR app.

You open the app, scan it over the shoes like you would if you were taking a picture — and the Anrealage logo virtually pops out, as music by Japanese band Sakanaction plays in the background. Read more...