So long, paper tickets. Ticketmaster will soon let you check into events with a quick tap and go

Getting into live events could soon be a whole lot easier, thanks to Ticketmaster Presence — an innovative technology that replaces traditional paper tickets with digital passes.

Presence works by transferring data from smartphones directly to receivers in event venues. The receivers then scan the data to confirm your identity with "tap and go" entry, turning your smartphone into an efficient mobile check-in device.

Ticketmaster Presence is built on proximity-based digital technology like NFC and RFID, and according to a report on VentureBeat, the ticket company is teaming up with Lisnr — an ultrasonic audio technology that sends data over inaudible waves called Smart Tones — to incorporate sound technology in select cases. Read more...