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June 29, 2017 04:00 pm GMT
Facebook says it’s introducing a number of new measurements for businesses that buy ads and own Facebook Pages. Last year, the company admitted that it had been misreporting some metrics — individually, none of the mistakes seemed particularly serious, but cumulatively, they created the impression that the company needs to work harder on transparency for advertisers. (It’s… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7p3KZPm_VDQ/
Facebook introduces new ad metrics and promises that more are coming
Facebook says it’s introducing a number of new measurements for businesses that buy ads and own Facebook Pages. Last year, the company admitted that it had been misreporting some metrics — individually, none of the mistakes seemed particularly serious, but cumulatively, they created the impression that the company needs to work harder on transparency for advertisers. (It’s… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/7p3KZPm_VDQ/
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