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June 21, 2017 12:01 pm GMT
Millennials remain a hot target for digital marketing and advertising, and so perhaps unsurprisingly, a startup building news and other publishing services targeted specifically at that demographic has raised some money from one of the world’s biggest ad agencies. Mic, the New York-based site and publisher of “branded content” aimed at 20- and early 30-somethings with an… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EmN2-RfXsoc/
Mic adds $6.5M from WPP to build out its news brand for millennials
Millennials remain a hot target for digital marketing and advertising, and so perhaps unsurprisingly, a startup building news and other publishing services targeted specifically at that demographic has raised some money from one of the world’s biggest ad agencies. Mic, the New York-based site and publisher of “branded content” aimed at 20- and early 30-somethings with an… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/EmN2-RfXsoc/
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