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June 19, 2017 08:29 pm GMT

Spotify Sponsored Songs let labels pay for plays

A mysterious “Sponsored Content” opt-out setting recently appeared in Spotify, and now the streaming giant has confirmed to TechCrunch what it’s about. Spotify is now testing a new “Sponsored Song” ad unit that a company spokesperson tells us is “a product test for labels to promote singles on the free tier.” Instead of appearing as obvious ad banners… Read More

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ODOoVmEqTf4/

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