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June 14, 2017 01:07 pm GMT
Instagram is creating a standardized format that should make it clearer to everyone when a post has been paid for by an advertiser. These aren’t for ads that businesses buy directly from Instagram, but rather for influencer marketing, where brands pay celebrities and other users with a significant online following to promote their products. It’s an area that every big tech and… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pekzXEjSRPI/
Instagram is testing a new way for celebrities and influencers to identify their sponsored posts
Instagram is creating a standardized format that should make it clearer to everyone when a post has been paid for by an advertiser. These aren’t for ads that businesses buy directly from Instagram, but rather for influencer marketing, where brands pay celebrities and other users with a significant online following to promote their products. It’s an area that every big tech and… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/pekzXEjSRPI/
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