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June 14, 2017 11:33 am PDT

How Matchbox cars were made in 1965

Here is delightful factory footage from 1965 of Matchbox car manufacturing in the London Borough of Hackney. From Wikipedia:

The Matchbox name originated in 1953 as a brand name of the British die-casting company, Lesney Products, whose reputation would be moulded by John W. "Jack" Odell (19202007), Leslie Charles Smith (19182005), and Rodney Smith (hence the name Lesney, a portmanteau of Leslie and Rodney Smith's first names). Their first major sales success was the popular model of Queen Elizabeth II's coronation coach, which sold more than a million models. Shortly thereafter, Lesney co-owner Jack Odell created a toy that effectively paved the way for the company's future success. It was designed for his daughter: her school only allowed children to bring toys that could fit inside a matchbox, so Odell crafted a scaled-down version of the Lesney green and red road roller. This toy ultimately became the first of the 1-75 miniature range. A dump truck and a cement mixer completed the original three-model release that marked the starting point for the mass-market success of the Matchbox series. As a result of the inspiration for the toys' size, the idea was born to sell the models in replica matchboxes thus yielding the name of the series. It also resulted in the description of the models' scales being "1:box" (as opposed to more mathematical scales such as 1:87, 1:64, or 1:43).

(via Laughing Squid)


Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/VSVPPLTciSY/how-matchbox-cars-were-made-in.html

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