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June 12, 2017 04:00 pm

Sharp To Americans: You Don't Want to Buy a Sharp-Brand TV

Sharp has sued China's Hisense Electric, which licensed the Sharp brand for televisions sold in the U.S., accusing Hisense of putting the Sharp name on poor-quality TVs and deceptively advertising them (alternative source). From a report: The court action is the latest effort by Osaka-based Sharp to retrieve the right to use its own name when selling TVs in one of the world's largest markets. Sharp is trying to recover its position as a global maker of consumer electronics. Hisense rejected the allegations and said it was selling high-quality televisions under the Sharp name. The dispute illustrates the risks when the owner of a well-known brand name gives up control over products sold under that name.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/CRZIbrLAJgw/sharp-to-americans-you-dont-want-to-buy-a-sharp-brand-tv

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