GoPro isn't worried about Snapchat Spectacles at all

When Snapchat Spectacles launched last year, the reaction from people who bought and used it was: Oh shit, GoPro is so dead.

And I'm not gonna lie, I kinda felt the same, even though I really like the GoPro's action cameras, and have owned too many to remember over the years.

That GoPro is screwed and should sell itself (perhaps, even to a Snap, Inc.) is a tired and repetitive story you hear every quarter during the company's earnings calls.

But those who are bearish on GoPro's future don't understand the company. They're misguided by focusing on what GoPro was as opposed to what it is today. GoPro isn't just a hardware company selling action cameras anymore, it's a lifestyle brand and movement intensely focused on helping creators tell better stories. Read more...