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June 7, 2017 02:30 pm GMT
Out of all the how-to guides ever written about pitching journalists, I’ve never seen one address the truth—that most are simply too busy trying not to get murdered by their inboxes to even open emails. Upbeat wants to use data science to create PR pitches that don’t automatically end up in the Trash folder. The San Francisco-based startup (formerly called PRX.co) launched… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/CXEZZ8YRgD4/
Upbeat gets $1.5M to create a data science-driven alternative to PR agencies
Out of all the how-to guides ever written about pitching journalists, I’ve never seen one address the truth—that most are simply too busy trying not to get murdered by their inboxes to even open emails. Upbeat wants to use data science to create PR pitches that don’t automatically end up in the Trash folder. The San Francisco-based startup (formerly called PRX.co) launched… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/CXEZZ8YRgD4/
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