Apple's next move: Siri needs to move out

Siri is lousy at its job.

That's the conventional wisdom surrounding Apple's digital assistant, which has counted the iPhone as a primary residence since its 2011 debut on the iPhone 4S (really second debut, if you count Siri's previous life as a third-party app).

Siri has trouble hearing you, gets a lot of things wrong, and is really only good at telling you the weather. Just ask any iPhone user — whether it's your stepmom, your roommate, or your Lyft driver, the feature they like to complain about most is almost invariably Siri.