How to redesign your professional social media presence

In this incredibly informative video, graphic designer and YouTuber Karen Kavett shares her process for redesigning a clients personal online brand. In this case, shes working with an up-and-coming YouTuber, but her tips could be applied to all sorts of different fields. She shares advice on creating an intention behind the branding and emphasizes the importance of coming up with a unified aesthetic across all platforms. Its great, practical advice for anyone who uses social media in any kind of professional capacity.