Instagram finally adds link sharing to direct messages

Instagram DMs just got a whole lot more useful.

Instagram has infamously not allowed links in the app for years, except in a user's bio (which led to the "link in bio" phenomenon). 

But it looks like the photosharing app is finally easing up (partially) on its DM aversion — Instagram's new update just added the ability to share links in direct messages, the company announced on Thursday. 

Now users will be able to share and preview website links, and links for phone numbers and addresses, right in their DM thread.