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May 23, 2017 05:01 pm GMT
We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it’s wasteful for advertisers.At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/uL716SsVMBA/
Googles Unique Reach tells marketers when youve seen the same ad a gazillion times
We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it’s wasteful for advertisers.At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/uL716SsVMBA/
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