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May 23, 2017 01:00 pm GMT

Google Attribution is a free and easy way to evaluate marketing efforts

At Google’s Marketing Next conference, the company isannouncing a newbeta forGoogle Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and… Read More

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