Fire sale: Amazon updates tablets and lowers prices

One out of every three tablets sold last quarter was an Amazon tablet.

It’s a stat Amazon’s General Manager for Fire Tablets Kevin Keith cites when explaining why the company is doubling down on ultra-affordable tablets with lower prices, better features, and more design options.

Even as the tablet category shrinks, Amazon is making gains with its Android-based tablets, said Keith, and part of that success is due to “premium products at non-premium prices.”

It may also be because, at one point, Amazon was selling a Fire Tablet six-pack for $250. Read more...