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May 16, 2017 10:00 pm

Amazon Targets Cord Cutters With First-Ever Integrated Fire TV Sets

An anonymous reader writes: Amazon is going to start shipping TV sets powered by the company's own smart TV operating system soon: The company began listing Element's Fire TV Edition TV sets for pre-order Tuesday, and is expected to start shipping them next month, when the devices will also reach other retailers. Amazon and Element as well as Element's sister company Westinghouse first announced Fire TV-based TV sets at CES in Las Vegas earlier this year. Now, the companies shared a number of additional details, including pricing. Element's 43-inch Fire TV Edition will retail for $449. A 50-inch model and a 55-inch model will cost $549 and $649, respectively, and a $65-inch model will retail for $899. Each of these devices support 4K video, and pack a quad-core processor, 4GB of RAM and 16GB of internal storage for apps -- beefed-up specs that won't just guarantee smooth app performance and streaming, according to Amazon's VP of Smart TVs Sandeep Gupta, but are also meant to future-proof the device. "It will have a longer life cycle than a regular smart TV," he told Variety during a recent interview. The interface of the TV is virtually identical to that of a Fire TV box or stick, save for a few differences. There are extra tiles that let users switch their input devices to access game consoles, Blu-ray players and cable boxes.

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