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May 5, 2017 04:07 pm GMT
This weekend, Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese will attempt to run a marathon in under two hours. It’s a bold – and some say impossible – goal, and a hell of a marketing campaign for Nike, which has been dumping time, money and resources into Saturday’s event for a few years now. The Breaking2 race (not to be confused with the mid-80s breakdancing sequel… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/gAoSR2PNmTc/
Will science and good shoes help break the two-hour marathon barrier this weekend?
This weekend, Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese will attempt to run a marathon in under two hours. It’s a bold – and some say impossible – goal, and a hell of a marketing campaign for Nike, which has been dumping time, money and resources into Saturday’s event for a few years now. The Breaking2 race (not to be confused with the mid-80s breakdancing sequel… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/gAoSR2PNmTc/
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