Seriously, no one is using Facebook Stories

Facebook is the world's most successful social network — but it shows you an abject failure every time you open its app.

One month in, no one's using "Stories," the Snapchat clone that sits on top of your News Feed on the mobile app. Facebook wants this to be the place where you "show friends what you're up to," but it's amounting to bupkis, a worthless void taking up a prime slice of the internet's most important real estate.

It's possible this is by design. (Is Facebook intentionally watering down the "Stories" feature to diminish Snapchat's relevance? Perhaps!) But it's not a good look for the social network, which has struggled with its image in the past year after a series of high-profile missteps. Think of it this way: At a time when Facebook is particularly invested in making sure users want to use its app, the first thing it broadcasts when you tap in is that no one is using a marquee feature. Read more...