The future is being able to monitor the heart rate of your favorite NFL player

In the perhaps not-so-distant future, NFL players will be able to monetize intimate data about their body. 

The NFL Players Association recently closed a deal with Whoop, a wearable tech company that makes wristbands that track heart rate, sleep quality, and more. 

Whoop will now hand out wristbands to NFL players who will own the data produced by their wearables and can sell that information to, as Bloomberg wrote, a network that could then broadcast the heart rate of that player throughout a particular game. 

Players don't have to sell their data, and they don't even have to wear the wristbands. But if they do both, it could provide some pretty fascinating insights. Read more...