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April 26, 2017 03:00 pm GMT
Digital ad revenue grew to $72.5 billion in 2016, up 22 percent from the year before. That’s according to the latest Internet Advertising Revenue Report from PricewaterhouseCoopers and the Interactive Advertising Bureau (a trade groupfor online publishers and advertisers). The report also says that for the first time,mobile ads accounted for more than half of that spending —… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/X9oh6hZKZzo/
Mobile now accounts for the majority of digital ad spending, according to IAB
Digital ad revenue grew to $72.5 billion in 2016, up 22 percent from the year before. That’s according to the latest Internet Advertising Revenue Report from PricewaterhouseCoopers and the Interactive Advertising Bureau (a trade groupfor online publishers and advertisers). The report also says that for the first time,mobile ads accounted for more than half of that spending —… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/X9oh6hZKZzo/
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